TikTok is introducing a new feature that allows them to reduce the volume of artificial intelligence-produced content appearing in their timelines. This initiative comes as the platform disclosed that it presently contains more than 1 bn content made with AI.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a global rollout. This development aligns with a surge in AI content, driven by new video-generation tools.
AI Proliferation Online
Recent reports that approximately one in 10 of the most rapidly expanding content creators on a popular video site primarily display AI-generated videos. A considerable share of this content is deemed “AI slop”, a phrase for inferior, bulk-generated content that is typically nonsensical or dreamlike.
“We know from our community that a lot of users like content created using AI tools, ranging from digital art to science explainers, and we want to give people the option to see more or less of that, according to their own choices,” commented a company executive.
Scale of AI Content
The service announced that there are now over a billion videos on its network identified as AI-generated. In total, over 100 m pieces of content are uploaded to the service each day, making AI content a limited part of its complete catalog.
Customizing Your Feed
Members will be in a position to reduce or increase the volume of AI-generated videos they watch by opening the “manage topic” option in the platform and picking the AI content topic. Additional categories that are already be adjusted under the filter cover politics, fashion, cosmetics, and movement.
AI Disclosure Rules
Its guidelines oblige creators to tag “realistic” AI-made content, and it forbids harmful deepfakes of celebrities or emergencies. Any believable AI video that is not labeled can be taken down under its community policies.
In addition, the app will from now on add an AI-generated label to content made using its proprietary AI systems, or identified by an collaborative effort for identifying AI-generated material. This step is intended to help prevent users from trying to bypass the tagging system.
AI Literacy Programs
The platform is additionally establishing a two million dollar AI literacy fund for specialists and organizations to create educational content about ethical AI use. This program will assist charitable organizations focused on training computer science.
Moderation Strategy
TikTok has supported its moderation strategy, following discussion over proposals to make redundant numerous review team members in Britain. It is expected to cut hundreds of positions in its content moderation division in the UK capital, with trade unions and internet security professionals expressing worry that people are being substituted by machine-led review.
A senior executive stated that people-led review would remain essential, but AI can safeguard staff by eliminating the most harmful content prior to it gets reviewed by people. The platform stated a notable drop in explicit and harmful content reviewed by safety staff over the last 12 months due to the use of its machine learning processes.
It is vital to balance people and machines to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is where a extensive automated help is really helping us operate efficiently.”
